What began as an aesthetic trend has become a way of life. Coined on TikTok by Lex Nicoleta, “Coastal Grandmother” is the latest fashion and lifestyle trend.
Melly, our Head of Design, chooses her most-wanted pieces, trends, colors and more each month for her Most Wanted series.
Midi and maxi: what’s the difference? Learn about their history and how to style these commonly featured lengths on summer dresses for women.
Go behind the scenes at our Mother’s Day Shoot! These moms shared a photoshoot with their daughters and talked about how special it is to be a mom.
Adventure with comfort, journey in style with Chico’s versatile No-Iron Linen wardrobe heroes. This collection of travel-ready tunics, maxi shirts, and classic button-down shirts are easily reinvented for everything from day trips to date nights.
Ultra comfortable and easy to wear, the maxi dress is a summer wardrobe staple. Every body can rock one when you follow these tips to find the best fit!