What began as an aesthetic trend has become a way of life. Coined on TikTok by Lex Nicoleta, “Coastal Grandmother” is the latest fashion and lifestyle trend.
Melly, our Head of Design, chooses her most-wanted pieces, trends, colors and more each month for her Most Wanted series.
Midi and maxi: what’s the difference? Learn about their history and how to style these commonly featured lengths on summer dresses for women.
Chico’s has partnered with Simon & Schuster to bring you a new book each season. Grab your friends and chat about our summer book club pick, One Italian Summer, here!
Go behind the scenes at our Mother’s Day Shoot! These moms shared a photoshoot with their daughters and talked about how special it is to be a mom.
Adventure with comfort, journey in style with Chico’s versatile No-Iron Linen wardrobe heroes. This collection of travel-ready tunics, maxi shirts, and classic button-down shirts are easily reinvented for everything from day trips to date nights.
Ultra comfortable and easy to wear, the maxi dress is a summer wardrobe staple. Every body can rock one when you follow these tips to find the best fit!
For this month’s edition of Melly’s Most Wanted, our head of design shares her favorites for April—from trends to her favorite spring things.
One-piece swimsuits are in style now, and women everywhere are rejoicing. Whether you’re seeking comfort or coverage, a one-piece is the perfect fit for every body.
Customers love the Chico’s collection of slimming pants and jeans. Learn more about the full range of choices, all designed with our secret smoothing technology.
For our second edition of Melly’s Most Wanted, our head of design shares her favorites for March—from trends to how she spends her days.
Wondering how to celebrate St. Patrick’s Day this year? Get dressed in your favorite verdant hues, and take inspiration from our favorite festivities for March 17.
Every woman wants that pair of jeans that fits her perfectly. Chico’s new DefineMe Denim eliminates the most common women’s jeans fit problems.