Everyone and Their Coastal Grandmother Loves this Trend
What began as an aesthetic trend has become a way of life. Coined on TikTok by Lex Nicoleta, “Coastal Grandmother” is the latest fashion and lifestyle trend.
Red, White, & Denim: Styling 4th of July Outfits
As you prepare for Independence Day, it’s time to search your closets for your best red, white and blue—and maybe pick up a few new things, too.
Chic Weekend Getaway Outfits for Summer
Need help packing for your next vacation? Check out all the chic weekend getaway outfits for summer that we love!
MELLY’S MOST WANTED: THE JUNE EDITION
You’ve watched her during Chico’s Facebook Lives, sharing the details and inspiration behind our unique collections. Now, Melly, our Lead Designer, chooses her most-wanted pieces, trends, colors and more each month for her Most Wanted series.
Style Connection: the Link Between Colors and Moods
Discover how the color you wear to a party, date, or family gathering can help you embody the right energy for the occasion.
How to Style Summer Dresses for Weddings
Going to a wedding is so much fun, especially in the summer. This essential style guide gives you tips for creating ensembles that are tailor-made for attending summer weddings.
Melly’s Most Wanted: The May Edition
Melly, our Head of Design, chooses her most-wanted pieces, trends, colors and more each month for her Most Wanted series.
YOUR GUIDE TO SUMMER STYLE: MIDI AND MAXI DRESSES
Midi and maxi: what’s the difference? Learn about their history and how to style these commonly featured lengths on summer dresses for women.
Introducing Chico’s Book Club
Chico’s has partnered with Simon & Schuster to bring you a new book each season. Grab your friends and chat about our summer book club pick, One Italian Summer, here!
Mom’s the Life of the Party: Mother’s Day Shoot Behind the Scenes
Go behind the scenes at our Mother’s Day Shoot! These moms shared a photoshoot with their daughters and talked about how special it is to be a mom.
Linen Your Best Life
Adventure with comfort, journey in style with Chico’s versatile No-Iron Linen wardrobe heroes. This collection of travel-ready tunics, maxi shirts, and classic button-down shirts are easily reinvented for everything from day trips to date nights.
5 Secrets to Find the Perfect Maxi Dress This Summer
Ultra comfortable and easy to wear, the maxi dress is a summer wardrobe staple. Every body can rock one when you follow these tips to find the best fit!
MELLY’S MOST WANTED: THE APRIL EDITION
For this month’s edition of Melly’s Most Wanted, our head of design shares her favorites for April—from trends to her favorite spring things.